In 1988, the European Union Set a standard of 10mg of thujone for Absinthes because a Czech Bohemian “Absinth” regained much popularity. Most Czech brands are Anise free, contain a lot of wormwood, high alcohol, and artificial green coloring. Czech Absinth gained much popularity because the blue greenish, chemical looking drink was marketed as the go-to drink at rave parties, bars and clubs in the 90’s to present. And movie industry often depict Absinth as the bright neon colored, fire-lit drink, that once consumed, you will fall into a drug-like dreamscape and start seeing The Green Fairy. FALSE! It wasn't until 2007, Martin Žufánek a Distiller of the Family Fruit distillery created the first quality Czech Absinthe that is traditional and authentic.

After the EU allowed the 10mg limit of thujone in Absinthe, the Swiss and the French began to slowly produce Absinthe again for the commercial market. This was a huge breakthrough! Now the Europeans can get a taste of authentic quality Absinthe after the ban was lifted. Distillers such as Claude Bugnon of La Clandestine Absinthe, Swiss brand, and Ted Breaux of the Premium Jade brand of Absinthes from the Combier Distillery were a few to kick Absinthe back into the European market. In 2007, the ban was also lifted in United States to allow Absinthe to be sold (at less than 10mg of thujone). One of the people responsible for lifting the ban in the U.S. is Environmental Chemist and distiller, Ted Breaux. He reverse-engineered bottles of pre-ban Absinthe, and proved that only small amounts of thujone were found in Absinthe. Lucid was Ted’s first Absinthe made for the US market. Now there’re many new distilleries in the U.S. producing quality Absinthe with their own ingredient profile. 

Absinthe today is appreciated worldwide and is enjoyed once again, just the same way it was enjoyed in La Belle Epoque.